About

My Life So Far…

Picture of Tobby SmithI currently live in Lansing, MI with my wife and 3 children. I got started in computers from an early age and have been online ever since the days of BBS’s. I thoroughly enjoy the expression the Internet gives me and I use it in almost every aspect of my life.

When I’m not on the computer, I like to read (I have a huge Agatha Christie collection), play guitar, and hang out with my kids (It’s like a second childhood). Lately, I have also been investing a lot of time on web site accessibility on user interface design.

How I Got Started:

I am really proud to say my experience starts from humble beginnings. For the most part, I am entirely self taught. Most people raise an eyebrow when you tell them this. But the fact of the matter is: You can’t teach experience.

I started my own company (Smith Design Services) six years ago. I started designing and developing web sites for small to medium sized businesses. The greatest part about having my own company was getting to do a variety of things I have never done before. I gained a lot of experience in design, but I also gained experience in outside sales, accounting, email marketing, search engine optimization, server troubleshooting and marketing.

Since most of the companies I worked for had little to no experience in online marketing, they looked to me to guide them in the right direction and to be a complete solution provider. I can’t count how many times I have been called the “Computer Guy”. One of my favorite memories was having to drive over 3 hours each way to help my client set up a computer network because they didn’t have sufficient IT staff.

What I Do Now:

Currently, I am a Web Developer for Jackson National Life Insurance Company. I have worked on a wide variety of projects including designing landing pages, promotional content and email marketing. I am always looking for great opportunities to complement my web skills, so if you have one, drop me a line.

Recommendations

“Tobby's experience and creativity in web development are quite strong, but it's his interest in understanding the business reasoning behind the image that makes him such an asset. He takes the time to understand the entire picture and offers suggestions not only in navigation and presentation, but also in process and content development. Tobby makes it a practice to work above and beyond expectations. Well done!”

Wendy Kottke

Wendy Kottke - AVP of Marketing , SII Investments, Inc. worked directly with Tobby at Jackson National Life


“Tobby has an incredible level of passion for the industry and the work he does. I thoroughly enjoyed collaborating with him on numerous occasion. Tobby's dedication and work ethics to achieve are traits very few people have. He would be a great asset to any team due to his extensive knowledge and drive to achieve results.”

Chris Pritchard - Senior Designer / Web 2.0 , Meijer, Inc. worked directly with Tobby at Meijer


“Tobby did work for me on our non-profit's website www.jacobsprayer.org and did an outstanding job redesigning the layout and content to maximize the traffic that came in. His contribution had a huge inpact on a recent fundraiser that was highly successful, including switching us to a PHP site, adding forms and working out a pay online option.”

Rob Geer

Rob Geer - hired Tobby as a IT Consultant in 2009


“Tobby has the skill set, expertise, knowledge, and drive to be a valuable assets for any team. I have learned a tremendous amount working alongside Tobby at Meijer, and it is clear that he has the ability to adapt to and stay 1-step ahead of the ever-changing world of the web.”

Scott Engemann

Scott Engemann - Web Developer , Meijer Inc. worked directly with Tobby at Meijer


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